In 2015, author, psychiatrist and life-coach Dr. Keith Ablow launched Project Prescription, turning his attention to motivational art as a way of helping people connect with the world and embrace their personal power.
“The start of the artwork was prompted by my having clients who seemed to need something handed to them—like a prescription—but not for medicine,” Dr. Ablow said. “They needed ‘prescriptions’ to think deeply about certain topics. They needed ‘prescriptions’ to remember how courageous and compassionate they could be. So, I started writing them out. Then, I realized that the prescriptions could affect people beyond the walls of my office, and the art was born."